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Forrester reports that up to 73% of all data within an enterprise goes unused for analytics.
Organizations that leverage big data correctly can realize many benefits such as increased performance,reduced costs, better collaboration, and an improved customer experience. Businesses can gain a huge competitive advantage by identifying the need for improvements, course corrections, and exploiting potential market gaps.
By bringing together data from multiple sources and putting information in the hands of business users,employees can get access to real-time information and use it to improve business processes like finance,sales, etc.
Download this ebook to learn how companies are using big data analytics to transform major business processes including finance, sales and marketing, human resources and supply chain.